Postcard from Léon Louis to Pernod... (1890)

NRA-L-000163 / 1890

Postcard from Léon Louis to Pernod Fils requesting advertising material for Schneider's brasserie, October 15, 1890

Wholesale wine merchant Léon Louis asks Pernod Fils to send advertising material for Émile Schneider's establishment in Saint-Étienne, including a display for the firm's brand; a pencil instruction specifies one chromolithograph for Schneider's brasserie.

Neruda Archives
NRA-L-000163

NRA-L-000163 image 1 showing a Léon Louis wine merchant postcard addressed to Pernod Fils at Pontarlier, with two postage stamps and several postmarks. — **Image 1**Address panel and postal evidence.

NRA-L-000163 image 2 showing a French business message with an ink blot, signature, sender cachet and pencil calculation. — **Image 2**Postcard message and signature.

Archive Record

Identifier: NRA-L-000163
Date: 1890-10-15
Type: Commercial correspondence
Language: French / fr / German / de
Sender: Léon Louis
Recipient: Pernod Fils (Veil-Picard)
Places: Saverne, France / Pontarlier, France
Extent: 2 documentary sides: Address panel and postal evidence; Message text; 2 digital images.
Signature: Léon Louis
Citation: Neruda Archives, NRA-L-000163.

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Transcript and English translation

working scholarly aid

Address panel

Original transcript

Pernod fils (Veil-Picard)
absinthe
Pontarlier
(Doubs)

Address panel

English translation

Pernod fils (Veil-Picard)
Absinthe
Pontarlier
(Doubs)

Message text

Original transcript

J'ai reçu facture [n° 20/7?] du 11 octb.

L'Établissement Schneider sera un des 1ers de St Étienne.
Veuillez lui adresser 1 carton affiche
au tableau de votre marque
pour placarder dans sa jolie salle de
Brasserie.
Agréez, Messieurs, mes Salutations
empressées.
L. Louis

On adresse 1 chromo
à Em. Schneider, Brasserie
Glacière, Hôtel de Ville
à St Étienne.

Message text

English translation

I have received invoice [no. 20/7?] of October 11.

The Schneider establishment will be one of the leading establishments in Saint-Étienne. Please send him one poster board displaying your brand, to hang in his attractive brasserie room.

Please accept, Gentlemen, my earnest greetings.
L. Louis

[Pencil instruction:]
Send one chromolithograph to Ém. Schneider, Brasserie Glacière, Hôtel de Ville, Saint-Étienne.

Discovery Terms

Absinthe advertising
Posters
Chromolithographs
Brasseries
Léon Louis
Émile Schneider
Pernod Fils
Veil-Picard
Saverne
Saint-Étienne
Pontarlier

Transcriptions and English translations are provided as working scholarly aids, not as replacements for the images of the original documents. Some readings may remain uncertain, especially where handwriting, spelling, damage, abbreviations, names or places are difficult.

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